Çiçek Underwear

Established in 1987 and managing all business processes with Nebim since 1991, İzzet Stamati, CEO of Çiçek İç Giyim, which operates retail and wholesale in the ready-to-wear, shoes, bags and swimwear sector, shared the contributions of Nebim V3 Business Intelligence to the efficiency of business processes.

Çiçek Underwear was founded in 1987 by Mendos Stamati. Until 1990, we were always interested in the production of underwear, but with the free import regime in 1990, we first represented Gottex swimwear. In 1994, we opened our first retail store in Akmerkez. In the following years, we started to grow together with the shopping malls. As the variety and number of shopping malls increased, we reached 44 stores. We are currently operating in the ready-to-wear, shoes, bags and swimwear sectors in retail and wholesale.

I have to say the following about Nebim V3 Business Intelligence; first of all, it is a boss-friendly, manager-friendly program. Without meeting anyone, I can bring the reports I want in front of me and get the reports of the company on many issues by myself. Nebim V3 Business Intelligence application has disciplined us more. It enabled us to review our entire structure and hierarchically collect stocks, stores, categories and get more accurate data. Therefore, when this work is started, it has provided the opportunity to get much more beautiful and useful reports for the future.

First of all, we see very clear reports, we see the picture. We can analyze last year. We can conduct store turnover forecasts. We can manage brand sales analysis, which is very important for us. Because we have a multi-brand structure, we can clearly see where and how each brand is sold, how much profitability we achieve, and how much square meters it occupies. According to the reports we obtain, we can intervene on the spot and sometimes remove that brand from one store and add it to another store. 

We conduct sales return analyzes. Here, we make inquiries in stores where returns exceed a certain rate. We see the successful product groups and evaluate which product is more popular in those products or on a category basis and make our analyzes accordingly. Apart from this, we see which hours and days of the week have the most sales and make comparisons. We adjust the working hours of our staff accordingly.

The most important thing for us is tourist shopping, and we can adjust our stocks and measure their efficiency according to how much tourist shopping has fallen this year, how much it is expected to fall, or in which months there are tourist sales. We can see the information of the sales consultants and see which sales consultant is working with high performance and which one is working with low performance. We can see our stocks and see how much stock was sold in which month and the cost of the stock. We can see the store costs, see the P&L as it is, extract the real P&L and take an X-ray of the whole company month by month.

We have a management that can make radical decisions about opening and closing stores. Before the pandemic period, let's call it a bit of luck, we closed six of our stores by looking at Nebim V3 Business Intelligence, which really set a very serious example for us both in terms of timing and the correct use of Business Intelligence. I can say that it is very useful.

People who will use Nebim V3 Business Intelligence will definitely see that they can access all these analyzes in a much smoother way. We have been working with Nebim since 1991 and we have never regretted it. It is one of our most important business partners and they have provided us with very important support and suggestions to reach today.