Zirve Group (MR. CeP - Samsung)

Sinan Özkanlı

Zirve Group (MR. CeP - Samsung) | Yönetim Kurulu Başkanı

Nebim V3 opened new doors for us when our growth got blocked

Entered into business life in a 7 m2 store in 2005, Mr.CeP has become an important player in its sector by following a planned growth strategy. The Chairman of the Board of ZİRVE GROUP, Sinan Özkanlı, said that their growth accelerated when they met with Nebim, and that they have reached 13 mobile phone dealerships and 3 Samsung dealerships as of 2019.

The Chairman of the Board of ZİRVE GROUP, Sinan Özkanlı, said that they entered into business life in a 7 m2 store in the 2000’s, when the mobile phones started to be part of the core of our lives: “In those days, we started in a store of 7 m2, but the sector progressed very fast and the mobile phone frenzy kept growing. However, we identified a major deficiency in the sector. There were no brands that sold quality products, and there was no understanding of retail. We wanted to create a brand. The brand’s name was to be Mr.CeP. As time went by, we opened the second and third stores. Mr. CeP’s target and ideal was providing smart service for smart phones. We started with the business of technical service by gaining the confidence of our customers. Within time, the number of the stores raised to 7, 8, 9, and then to 12, 13. During this growth, there were two critical concepts for us. The first one is discipline, and the second one is follow-up. At this moment in 2019, our group has emerged with 13 stores with mobile phone sales and technical service and 3 Samsung dealerships.

“We can trust them if world brands use them”

Sinan ÖZKANLI explained that they met with Nebim during this fast growth phase, and their critical decision regarding growth: “Our company’s growth process got blocked at some point. During this period, problems started to appear not in a material way but in the system. We started to have real difficulties in following-up numerous parameters such as work, orders, customer feedback. I must also say that one of the biggest factors in our growth is to share. In order to share, I have to do the daily accounting as well as the monthly accounting. Now our turnovers are higher and the time of e-processes has arrived. We observed that companies using a certain system grow much faster, reduce their costs, and make their analysis regarding the future better. As we are also in the retail sector, we investigated the ways the companies in the sector use to manage their business processes. So, we encountered Nebim V3. When we examined Nebim V3, what attracted us most was the sentence that it is not a fixed program and that it can be adjusted according to the work flow of companies. Of course, we checked their references. Who is using Nebim in Turkey? Yes, there are company names with serious brands in Turkey, and as they trust Nebim V3; we can put our trust into Nebim V3 as well. So, we started to cooperate with Asist Software, a Nebim Solution Partner. There were difficulties in the beginning as we didn’t know any programming language. When the process progressed, we saw clearly that Nebim V3 was the correct program. As the software and support teams of Nebim get to know the companies and build the projects accordingly, we had success with this program.”

“They developed a custom-made system for us”

Pointing out that the standard cost system of the companies in the sector doesn’t fit into their business flow; Sinan ÖZKANLI emphasized the efforts of the Nebim software team during this process. “We saw that our domestic and foreign competitors use the standard cost system. In this process, the most important issue was the costs. Of course, this was not enough for us because we operate on instant profitability. We had to see our costs instantly according to the parameters that we defined. We asked the Nebim software team for support and they really worked night and day to achieve this. The biggest plus of Nebim V3 for us is that it shows us instant costs. Furthermore, the customers who make a partial advance payment were providing us with difficulties. Just like a simple convenience store around the corner, we used to have a notebook to record these payments. Regarding these customers, Nebim suggested that we use the process management system program for sales on installments. At the moment, we can instantly follow-up the sales on installments.

On the other hand, it was very important for us to track the serial numbers. We started to see the profitability of the products instantly by applying the serial number tracking process. Additionally, we had to throw away 70 to 110 thousand accessories yearly. Thanks to the “list of unavailable items” prepared for us by Nebim, this number dropped to around 15 thousand. We track the sales numbers of products in each store, the surplus and the deficiency in each store, and we can send products from one store to the other according to need. This way, we were able to prevent unnecessary inventory by revolving the merchandise among our stores.

Before Nebim V3, we used to have a notebook in all our stores which we had to fill in every day. Today, instead of that notebook which took us hours to prepare, we can obtain daily, weekly or monthly reports with Nebim V3 in a matter of minutes.

“We are planning to grow faster from now on”

When we started our project with Nebim, we experienced some difficulties. As I said before, we were not speaking the same language, and we hesitated a great deal about the outcome. At the moment, we have arrived at a certain point with Nebim Solution Partner Asist Software and we are working on many new projects in order to grow faster and to develop the system. We move along with slow and sure steps. In this global world with rapidly progressing e-commerce, I am convinced that there are many more projects to be realized with Asist Software and Nebim.